Our Story

Four Generations.One Passion.

What began as a small family mill in India over a century ago has evolved into a globally recognised name in bespoke rug making. This is a story of resilience, artistry, and evolution — woven into every fibre we work with.

The Beginning

"We did not inherit a business. We inherited a craft — one tied, knot by knot, over four generations."

Nitin Garg, Co-Founder

Founded by a lineage of master weavers, our mill has been passed down through generations — each one refining the craft, perfecting its techniques, and upholding an unwavering commitment to quality. From the sourcing of raw materials to the final finishing touches, we have always controlled every stage.

Today, under the leadership of Julien Hakoun and Nitin Garg, Giada represents the perfect balance of heritage and contemporary design. We continue to operate our family-owned mill in India while serving designers, architects, and discerning clients across North America and Europe. Our story is not behind us — it is woven into everything we make.

Artisans hand-knotting a rug at a loom in the Garg family mill
Close-up of traditional rug weaving craftsmanship
Handmade rug details showing knots and texture
Artisan process inside the family-owned rug mill

Values That Endure

Values That Endure

01

Authenticity

Every rug we create is genuinely handcrafted using time-honoured techniques. No shortcuts, no compromises — just honest craftsmanship, passed down through four generations.

02

Excellence

From material selection to the final knot, we maintain the highest standards at every step. Quality is not a feature of what we do — it is embedded in who we are.

03

Partnership

We view every project as a collaboration. Your vision becomes our mission, and we work with precision and care to bring it to life — from first conversation to final installation.

Scissors, thread, and hand-knotted yarn ends on undyed mill cloth

"Precision is not a step in the process. It is the process."

A Global Presence

A Global Presence

100+

Years of family heritage

4

Generations of artisans

100%

Made to order

1

Family-owned mill in India

Giada is trusted by leading interior designers and architects across North America and Europe. Every rug is still hand-knotted at the family mill in India — the same looms, the same mastery, now brought to the world's most extraordinary interiors.

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The Minds Behind the Craft

"Our rugs are more than beautiful objects — they are the culmination of four generations of artisanal mastery."

— Julien Hakoun & Nitin Garg, Co-Founders
Portrait of Nitin Garg

Nitin Garg

Co-Founder & Creative Director

Representing four generations of rug-making heritage from India, Nitin brings unparalleled expertise in fibre selection, weaving techniques, and quality control. His deep connection to the craft ensures every Giada rug meets the highest standards of artisanal excellence. He does not oversee the craft from a distance — he lives it.

Portrait of Julien Hakoun

Julien Hakoun

Co-Founder & Creative Director

With a passion for timeless design and meticulous craftsmanship, Julien bridges traditional artisanal techniques and contemporary aesthetics. His vision has positioned Giada as the most trusted bespoke rug partner for North America's leading interior designers and architects. Together with Nitin, he ensures that every client conversation becomes a creative collaboration.

Begin Your Journey

Ready to Be Part of Our Story?

Let us create something extraordinary together. Connect with our team to begin your custom rug project.

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